This formula is certainly not new and I know many of you will have seen and heard of it before, however, if there is one thing I have learnt over the years it’s that a refresher never hurt anyone…it’s one of those ‘ah ha’ moments we have all had during a sales training workshop – something we knew but had not been using recently.
R – Research, A – Attention, I – Interest, D – Desire, A – Action, R – ResultContinue reading
